Cannabees Brand System

02 · Our Customer

The Futurez, 21+.

Adults 21 and over who support cannabis culture gaining visibility, professionally and creatively, as a value in everyday society, without the stigma.

Creative, talented, cannabis and hemp-friendly. Into art, music, fashion and having fun, with a deep desire to be part of a community of like-minded people. With just a little support, they can accomplish their dreams.

Who We're Talking To

Our Audiences

Updated October 14, 2026 at the Hemp Marketing Blueprint kickoff. The Cannabees app is for members 21 and over.

Primary The Futurez, 21+ & Dispensary Partners Adults who want cannabis culture seen as a value in everyday life, professionally and creatively, without the stigma: our app subscribers and apparel buyers. Plus dispensary partners, who bring their own audiences.
Secondary Health Partners MMJ health partners, medical professionals and partners like CannaMD, as paid app subscribers.
Parked Junior Bee A future youth idea: students with standout creative skills in the four F.A.M.E. pillars, mentored in a guardian-controlled space. Not part of current marketing, and kept fully separate from the 21+ app.
A group of adult friends laughing together

Primary Persona · From the 2023 Brand Guide

Meet the Futurez.

Outgoing, altruistic and optimistic — yet sometimes anxious and vulnerable. Driven by a need for perfection in their career, while their personal life is expressed through art and music. Friends and family see them as a light, the life of the party, a good friend — albeit a bit lost and somewhat of an outcast.

Age · Identity21+ · avatar: 21–23, non-binary
HomeBorn in New York · Rents in Santa Barbara, CA
Education4-year degree in Business, minor in Art
Work · IncomeCoffee shop + apparel customer service · $25k/yr
SocialInstagram, Snapchat, TikTok, YouTube, Twitch
ReadsRolling Stone, Teen Vogue, Vice, GQ, Reddit
LanguagesEnglish, basic Spanish, some Creole
PoliticsNeutral · Independent · Non-fanatic

Goals & Desires

Financial freedom — afford the things they want

Become CEO of a fashion design company

Launch an apparel line with their own artwork

Be heard for what they're good at — and make a difference

Independence, status & recognition

Collect exclusive items: shoes, hoodies, posters

Challenges & Fears

Being boxed in, defined — unhappy & stressed like mom and dad

Unfair cannabis laws, rules & regulations

Judgment, societal expectations & community norms

Falling into the trap of the status quo

Money worries & family expectations

Lack of confidence, fear of failure, breaking taboos

Success will make them feel
Purposeful Valued Happy Less stressed Significant Proud Included Healthy

The Customer Journey

From Curious to Community

Usually 1–10 touchpoints. In-person events shorten the path to purchase.

1
Problem AwareHow they realize something is missing
Can't consume cannabis publicly Lonely & curious about who is out there It's getting harder to meet new people Feel trapped getting their artwork out to the world Feel judged by others
2
Solution AwareHow they find us
Google & social: Instagram, TikTok, YouTube, podcasts Our events, postcards & stickers Partner shops & pop-ups — cross-pollinating audiences Word of mouth, ambassadors & PR Signage: this business is "Cannabees friendly"
3
AlternativesWhat else they consider
Other cannabis clubs & 420 events Live music & art festivals Other hemp clothing companies Mental health support groups Doing nothing — or cutting themselves off
4
ObjectionsWhy they hesitate
Fear of being exposed as a cannabis user Assume we only sell cannabis (or honey) Stigma, parents & fear of federal fallout Think it costs too much or takes too much work Suspect a hidden agenda
5
Buying DecisionWhat tips them over
Our thought leadership, morals & values Hemp hats, shirts & hang tags are cool We promote sustainability People they trust already wear our merch Zero pressure to buy anything
6
AdvocacyWhy they tell others
They had a great time They felt valued, heard & seen They want friends to feel the connection Their art or music got shared It's hard to keep it to themselves
What they search for
Cannabis Community Cannabis Brands Cannabis Clothing Cannabis Art 420 – 710 Cannabis Events Cannabis Music Empowering art events Cannabis meetups Live art shows Spoken word near me Cannabis + Coffee Spiritual Community Plant Medicine

Competitive Landscape

Where the Market Falls Short

A huge opportunity exists for a futurez-focused, cannabis-specific, sustainable-minded company that provides a bridge for connection and a framework for the futurez to shine.

Updated October 2026: our competitors are cannabis social apps. The Blueprint audits these three in depth; the notes below are a first look.

Cannalife Culture21+ social platform · cannalifeculture.co
They do wellLets people come in and collaborate, the closest to what Cannabees offers. Profiles, live broadcasts, private group video and creator tools.
They fall shortHasn't been properly branded: no catchy name, recognizable logo or flair.
High ThereCannabis social network · highthere.com
They do wellFriends, groups, content sharing and cannabis education, positioned as community without censorship.
They fall shortWorks as a social app, but nothing pulls people back to keep using it.
Rollin21+ culture app · rollin-app.com
They do wellPicture-first and Instagram-like: feeds, creators, groups and stories.
They fall shortAnother social feed with little brand personality to make it stick.
Also on our watch list
Weedableweedable.comLinks consumers with creators, brands and dispensaries.
Cannectionscannections.caProfiles, posts and messaging for cannabis users.
Cookiescookies.coEstablished brand, online and in stores, growing more social. Our established-brand benchmark.
Cannabees DispensaryNew York CitySame name: a risk for branded search and IP.
What we take from them
A real human touch in everything we do. Focus on one specific demographic. An online experience equal to — or better than — the best. Solid, professional branding visuals. Be about the people. The people are the brand. Exclusive & cool — without being too noisy.