Cannabees Brand System

06 · Logo

The Heart & Soul of the Brand.

Our logo is how people tell us apart from a crowded market. It's a carefully created piece of locked artwork — never alter it in any way.

Good Vibez (Bees)+Fun+Cannabis=Together
Cannabees vertical logo in Bee Black

The bee is a symbol of pollination, high frequency, good vibes and togetherness. Cannabis is a rallying point for our people and a tool for consciousness to enhance and accelerate creative expression.

The wings of the bee are a symbol of infinite connection — a reminder that we are in this together. Our dedication to hemp is a message to the world about how much we care for our planet.

A Scalable Identity System

Our Lockups

From billboards to the side of a VR headset. Instead of squeezing a logo into a space that's too small, pick a different lockup.

Primary horizontal lockup
Primary LockupThe brand as a whole: platforms, products, merch & wholesale.
MIN 50PX · 0.75"
Vertical lockup
Vertical LockupTaller areas & centered layouts.MIN 100PX · 1.5"
Icon-only lockup
Icon OnlyWhen subtlety is desired. Show the brand name nearby.MIN 50PX · 0.75"
Wordmark lockup
WordmarkSpace at an ultimate premium: engravings, silkscreen.MIN 18PX · 0.25"
We Are Your Audience seal badge
Audience BadgeCircle seal carrying our tagline.SEAL
Sarasota, Florida location badge
Location BadgeCustomizable for each city.MIN 125PX · 1.75"
Icon HeightThe icon is 25% taller than the "C" in the wordmark.
SeparationThe gap between icon and wordmark is half the stroke width of one letter.
Vertical AlignmentThe icon's center aligns exactly with the wordmark's vertical center.

Background Control

Color Versions

When in doubt, use the most legible version for the background. On photographs and patterns, use a one-color version only.

Bee Black logo on Clear White
Bee Black on Clear White
White logo on Bee Black
White on Bee Black
Honey Gold logo on Bee Black
Honey Gold on Bee Black
Bee Black logo on Honey Gold
Bee Black on Honey Gold
Ganja Green logo on Clear White
Ganja Green on Clear White
Red Hot logo on Clear White
Red Hot on Clear White
White logo on a dark photograph
One-color white on dark photography · never the two-color version

Clear Space & Size

Give It Room to Breathe

Keep clear space equal to the height of the icon on all four sides. Each lockup uses its own icon height. The more negative space, the better.

Primary lockup50px · 0.75"
Icon50px · 0.75"
Wordmark18px · 0.25"
Vertical lockup100px · 1.5"
Location lockup125px · 1.75"
x x x x
Primary lockup with clear space

Placement · Web

Logo placed top-left in a navigation bar
Upper-left corner of the navigation bar. Never centered, even on small screens. We favor left-aligned layouts with the logo on the primary grid line.
Favicon 32×32
Device icon 192×192

Placement · Social

Icon avatar, circular Icon avatar, square Wordmark avatar
The icon avatar is preferred on every platform, in any approved color combination. The wordmark avatar must be visually centered, not mechanically. Secondary colors may mark events, holidays & seasons.
Service Marks® for US use, ™ as the alternative. When in doubt, use the version without a mark. Max half the x-height; never under 5px (2mm print).

Common Errors

Stretched logo example
✕ Don't stretch, squash, skew or distort.
Recolored and faded logo example
✕ Don't recolor or reduce opacity.
Logo with drop shadow example
✕ No effects or drop shadows.
Logo on a busy photo example
✕ No busy photos or high-contrast patterns.
Rearranged logo example
✕ Don't rearrange the logo's elements.
Crowded logo exampleSALE 50% OFF
✕ Don't encroach on the clear space.
Where the files liveCannabees Brand / brand design system / Brand Identity System / 1. Cannabees Logos
Use the Web folders' SVGs on screen and the Print folders for print. Master artwork is in the .ai files.