Our Voice Pillars
What We Are — & What We Are Not
Primary Core Message
You beelong here. We beelieve in you!
You are loved, supported, encouraged and we believe in you. Nothing is more important than that you know who you are and what you are capable of achieving, when you believe in yourself.
Secondary Core Message
Cannabis and hemp are a tool for conscious expansion and a rallying point for co-creative expression.
Our Taglines
Use exactly as written. Never reword them or combine them with campaign-specific lines.
Welcome to the HIVE. Bee Yourself.
We are your audience.
Welcome to your F.A.M.E.
It's all about the vibez.
Get Buzzed-in.
Brand Words
Our Buzzwords
Play with the bee. Sprinkle these through copy, merch & social — never more than one or two per piece.
Pollenteers
Buzz-ins
Get buzzed.
Bee kind.
Get the good vibez
Bee yourself.
Bee on your best beehavior.
Beelievers
BeeYoutiful
Bee Here Now.
Get lifted.
Beehave Yourself.
Get Buzzed-In
Canna Colonies
Bee Fun.
Bee Creative.
Beezers
Sweet
High Frequency
You've gotta bee there!
Kushy
Good
How our products make people feel
Feel good
Heard
Stylish
Expressive
Included
Visible
Relevant
Proud
Connected
Youthful
Famous
Cool
Happy
Hopeful
Supported
Our Writing
We Speak Human.
Kind, calm & confidentGenuine, honest, transparent, friendly and relatable — with customers, the team and everyone else.
Never sellingIf we feel the urge to sell, something's wrong. Our products do that work for us.
Professional, a bit wittyWe like a good time, but fun is never at the expense of others, or in bad taste.
Contractions, pleaseWe aren't afraid of them — we prefer them. We write like people talk.
We'd say — & be known for
We are approachable and real We are passionate about cannabis We're into sustainability There's nothing else out there like us Not just about music — and not just about cannabis We are quality, and we are mindful More substance, never surface-y A powerful, inspiring message & a meaningful missionWe'd never say — or do
"You should." · "You have to…" "This is what’s best for you." "You don’t belong." "Never" & "Always" · "That’s impossible." Talk over people or cut them off Compare, or criticize other companies or people Talk politics or impose our beliefs High pressure, greed or cutting cornersMaster Style List
The Grey Areas, Settled
Headlines
Short, clear & they hook the reader
Use "&" instead of "and"
Title Case, not sentence case
Use periods when writing in sentences
Punctuation
Be consistent
No spaces around the en-dash
No periods ending list items, unless they hold multiple sentences
Don't hyphenate paragraphs
Spelling
Grey, not gray
Swap "s" for "z" as a nod to Gen Z: vibez, futurez, kidz
Capitalize the first word in a sentence
Contact & Times
Phone: 123-456-7890
Time: 8:30pm · ranges 9am–5pm
Days: Monday–Thursday or Mon–Thur
Abbreviate states: Sarasota, FL 34234